Fathom alternatives
The main Fathom alternatives are Plausible and Simple Analytics for hosted cookieless traffic analytics, Umami and Matomo to run on your own server, and ProductLense or DataFast if you want revenue from your billing provider attributed to each channel.
People move from Fathom when they want a free tier, to run analytics on their own server, or revenue and profit per channel from their billing data instead of revenue values sent with events.
ProductLense
Cookieless analytics that reads ten billing providers and shows revenue and profit per channel. Free up to 10k events.
Plausible
Cookieless traffic analytics from $9 a month, with a Community Edition you can run yourself. Revenue only from events you send, on the Business plan.
ProductLense vs Plausible in detailSimple Analytics
Cookieless, privacy-first traffic analytics from the Netherlands; closed source.
Umami
Cookieless web analytics you can run on your own server. Traffic and events; no billing connections.
Matomo
Analytics under the GPL with a cookieless mode, on your own server or in their cloud. Ecommerce revenue comes from tracking events.
DataFast
Revenue-first analytics joining traffic to eight billing providers, including Stripe, Paddle, Shopify and WooCommerce, with MCP and a CLI. From $9 a month with a 14-day trial; closed source.
ProductLense vs DataFast in detail
Facts from each vendor’s public pages, checked on 2026-10-11. Tell us if something changed.
Fathom alternatives: questions
- Is there a free alternative to Fathom?
- ProductLense is free up to 10k events a month for one site, with no card, and Umami and Matomo are free to run on your own server. Fathom has no free plan and a 7-day trial that needs a card, according to its pricing page on 11 October 2026.
- Which Fathom alternative shows profit per channel?
- ProductLense. It connects to ten billing providers and a payment API, attributes each payment to the channel that first brought the customer, and subtracts ad spend and processor fees. Plausible, Umami and Matomo focus on traffic and events, and revenue only comes from values you send yourself.
- Which Fathom alternative connects to Stripe?
- ProductLense and DataFast both connect to Stripe and attribute payments to traffic sources. ProductLense also connects Paddle, Lemon Squeezy, Polar, Dodo Payments, Razorpay, Chargebee, Shopify, Gumroad and Creem, plus a payment API, and subtracts ad spend and fees to show profit per channel.
- Is ProductLense as private as Fathom?
- ProductLense sets no cookies, uses no local storage on visitors, hashes the IP with a salt that rotates daily, and never stores the IP. Raw events are kept 90 days in Germany. ProductLense only stores a user id when your own code calls identify after a visitor signs up.
- How do ProductLense and Fathom prices compare?
- From the published prices on 11 October 2026: at 1M a month ProductLense Growth is $49 and Fathom is $60; at 10M ProductLense Scale is $149 and Fathom is $200. Fathom includes 50 sites on every plan, while ProductLense Starter includes 3, Growth 10 and Scale has no limit.
Free up to 10k events a month. No card.
Add the script, connect Stripe or any of 14 other billing providers, and see revenue by channel the same day.