Prices in USDPrices shown in INR for India

Free

10k events / month

$0$0₹0₹0 forever

No credit card

Cookieless analytics and goals for one site.

  • 1 site
  • Analytics and goals
  • 30-day history
  • No billing connection
  • Unlimited Ask questions
Start free →

Starter

100k events / month

$19$190₹999₹9,990 /month/year

or $190₹9,990 a year, 2 months free2 months free vs monthly

Revenue by channel, funnels and journeys.

  • 3 sites
  • One billing connection
  • Funnels and visitor journeys
  • 12-month history
  • Segmentsv1.1
  • Read API and MCPv1.1
  • Alerts and weekly reportv1.1
  • Unlimited Ask questions
Choose Starter →

Scale

10M events / month

$149$1,490₹6,999₹69,990 /month/year

or $1,490₹69,990 a year, 2 months free2 months free vs monthly

Unlimited sites, server-side API keys.

  • Unlimited sites
  • API keys for server events and payments
  • Priority support
  • Unlimited history
  • Unlimited Ask questions
Choose Scale →

Unlimited team members on every plan.

Pricing facts

What each plan includes

Features by plan
FeatureFree $0$0₹0₹0Starter $19$190₹999₹9,990/mo/yrGrowth $49$490₹2,499₹24,990/mo/yrScale $149$1,490₹6,999₹69,990/mo/yr
Tracking
Events per month10k100k1M10M
Sites1310Unlimited
Cookieless script, no consent banner✓ Included✓ Included✓ Included✓ Included
Custom events, identify, outbound links, downloads✓ Included✓ Included✓ Included✓ Included
History window30 days12 monthsNo limitNo limit
Step-by-step funnels and visitor journeys✗12 months25 months25 months
Over the limitStops at 110%Records up to 2×Records up to 2×Records up to 2×
Revenue
Billing connectionsNone1AllAll
Revenue by source, campaign, landing page✗✓ Included✓ Included✓ Included
Revenue retention cohorts by channel✗✗✓ Included✓ Included
Path to purchasev1.1✗✗✓ Included✓ Included
Profit
Profit per channel (spend and fees subtracted)✗✗✓ Included✓ Included
Ad spend CSV import✗✗✓ Included✓ Included
Analysis
Goals✓ Included✓ Included✓ Included✓ Included
Funnels (2 to 8 steps)✗✓ Included✓ Included✓ Included
Visitor journeys✗✓ Included✓ Included✓ Included
Saved segmentsv1.1✗✓ Included✓ Included✓ Included
Alerts and weekly reportv1.1✗✓ Included✓ Included✓ Included
AI
Ask questionsUnlimitedUnlimitedUnlimitedUnlimited
Daily insight card✗✓ Included✓ Included✓ Included
Read API and MCP for AI assistantsv1.1✗✓ Included✓ Included✓ Included
Team and data
Team members (owner, admin and member roles)UnlimitedUnlimitedUnlimitedUnlimited
API keys for server events and payments✗✗✗✓ Included
Support
Email support✓ Included✓ Included✓ Included✓ Included
Priority support✗✗✗✓ Included
Show plan
Tracking
Events per month
10k
100k
1M
10M
Sites
1
3
10
Unlimited
Cookieless script, no consent banner
✓ Included
✓ Included
✓ Included
✓ Included
Custom events, identify, outbound links, downloads
✓ Included
✓ Included
✓ Included
✓ Included
History window
30 days
12 months
No limit
No limit
Step-by-step funnels and visitor journeys
✗
12 months
25 months
25 months
Over the limit
Stops at 110%
Records up to 2×
Records up to 2×
Records up to 2×
Revenue
Billing connections
None
1
All
All
Revenue by source, campaign, landing page
✗
✓ Included
✓ Included
✓ Included
Revenue retention cohorts by channel
✗
✗
✓ Included
✓ Included
Path to purchasev1.1
✗
✗
✓ Included
✓ Included
Profit
Profit per channel (spend and fees subtracted)
✗
✗
✓ Included
✓ Included
Ad spend CSV import
✗
✗
✓ Included
✓ Included
Analysis
Goals
✓ Included
✓ Included
✓ Included
✓ Included
Funnels (2 to 8 steps)
✗
✓ Included
✓ Included
✓ Included
Visitor journeys
✗
✓ Included
✓ Included
✓ Included
Saved segmentsv1.1
✗
✓ Included
✓ Included
✓ Included
Alerts and weekly reportv1.1
✗
✓ Included
✓ Included
✓ Included
AI
Ask questions
Unlimited
Unlimited
Unlimited
Unlimited
Daily insight card
✗
✓ Included
✓ Included
✓ Included
Read API and MCP for AI assistantsv1.1
✗
✓ Included
✓ Included
✓ Included
Team and data
Team members (owner, admin and member roles)
Unlimited
Unlimited
Unlimited
Unlimited
API keys for server events and payments
✗
✗
✗
✓ Included
Support
Email support
✓ Included
✓ Included
✓ Included
✓ Included
Priority support
✗
✗
✗
✓ Included

Paid plans keep recording up to twice your events and never lock your reports. We email you at 80%, 100% and 150%. Free stops recording at 110% of its events.

What ProductLense costs next to DataFast, Plausible, PostHog and others

Monthly price at each volume

Monthly price in USD of each vendor’s cheapest plan that covers the volume, annual price below where the vendor publishes one. Vendors count either events or pageviews, as noted.

Monthly price of the cheapest plan that covers each volume, in USD
Events or pageviews a monthProductLenseeventsDataFasteventsPlausiblepageviewsFathompageviewsPostHogeventsMixpaneleventsGoogle Analyticsevents
10k$0 $9/mo $90/yr Starter, 1 website$9/mo $90/yr Starter; yearly billing saves 2 months$15/mo $150/yr Lowest plan covers 100k; yearly gets 2 months free$0 $0 $0
100k$19/mo $190/yr $19/mo $190/yr Starter. From their pricing page code, checked 2026-10-11See their pricing $15/mo $150/yr $0 $0 $0
1M$49/mo $490/yr $69/mo $690/yr Starter. From their pricing page code, checked 2026-10-11See their pricing $60/mo $600/yr $0 First 1M events a month free$0 Free up to 1M events a month$0
10M$149/mo $1,490/yr $169/mo $1,690/yr Starter. From their pricing page code, checked 2026-10-11See their pricing $200/mo $2,000/yr $324.4/mo Product analytics events only, from the published per-event rates; replay and flags billed separatelySee their pricing Growth price comes from their calculator$0 Free version; Analytics 360 price is not published

Prices and features from each vendor’s public pages, checked on . Tell us if something changed.

Sources

What each tool does

Feature comparison of ProductLense, DataFast, Plausible, Fathom, PostHog, Mixpanel, Google Analytics
FeatureProductLenseDataFastPlausibleFathomPostHogMixpanelGoogle Analytics
Free tier10k events a monthNo, 14-day trialNo, 30-day trialNo, 7-day trial, card required1M events a month1M events a monthFree
Cookieless, no consent banner✓ YesOptional mode; cookies by default✓ Yes✓ YesOptional mode; cookies by defaultCookie by defaultSets _ga cookies
Revenue attribution from billing✓ Yes✓ YesEcommerce revenue from events (Business)Revenue from eventsStripe via data warehouse, or revenue eventsNot built inNot built in
Billing providers10 plus a payment API8 plus a payment APINone; revenue sent as eventsNone; revenue sent as eventsStripe via data warehouseNone built inNone built in
Profit per channel (spend and fees subtracted)Growth and ScaleROAS from Meta ad spend; no feesNot listedNot listedNot listedNot listedNot listed
Revenue retention cohorts by channelGrowth and ScaleNot listedNot listedNot listedNot listedNot listedNot listed
FunnelsStarter and up✓ YesBusiness planNot listed✓ Yes✓ Yes✓ Yes
Visitor journeysStarter and up✓ YesBusiness planNot listed✓ Yes✓ Yes✓ Yes
Session replay✗ NoNot listedNot listedNot listed✓ Yes10k replays a month freeNot listed
Feature flags✗ NoNot listedNot listedNot listed✓ YesUp to 10 active flags freeNot listed
AI questionsUnlimited on every planMCP, CLI, ChatGPT appNot listedNot listedSee their siteSee their siteNot listed
INR pricing✓ YesNot listedNot listedNot listedNot listedNot listedFree

Prices and features from each vendor’s public pages, checked on . Tell us if something changed.

Sources

Where the others are the better pick

  • PostHog has session replay, feature flags and experiments, and 1M analytics events a month free. ProductLense has none of those.
  • Google Analytics is free at any volume. ProductLense charges above 10k events.
  • Mixpanel goes deeper on in-product event analysis: flows, retention on any property, and replay.
  • Fathom includes 50 sites on every plan; ProductLense Starter includes 3 and Growth 10.
  • DataFast starts at $9 a month for 10k events with revenue attribution. ProductLense is free at 10k but has no billing connection until Starter, so for revenue on a very small site DataFast costs less.
  • Plausible starts at $9 a month for 10k pageviews, if traffic is all you need.

Pricing questions

Do I need a credit card for the free plan?
No. Sign in with your email and you get 10k events a month on one site, with goals, 30 days of history and unlimited Ask questions. Add a card only when you upgrade. Checkout runs through Dodo Payments, which acts as merchant of record and issues your invoice.
What counts as an event?
Every pageview and every custom event, including identify, outbound link and file download events, counts as one event. Events are counted per account across all its sites each calendar month. Payments from billing providers and ad spend rows do not count as events.
What happens if I go over my plan’s events?
Paid plans keep recording up to twice your events and never lock your reports. We email you at 80%, 100% and 150% with the plan that fits. Past twice the plan, new events are dropped for the rest of the month and the owner is emailed. Free stops recording at 110%. Nothing is billed automatically for overage.
Who sees prices in INR?
Accounts registered in India are billed in INR: ₹999, ₹2,499 and ₹6,999 a month, or ₹9,990, ₹24,990 and ₹69,990 a year, with UPI and Indian cards. The country is detected once at signup. This site shows INR to visitors in India and USD to everyone else; checkout always follows the account’s country.
How does annual billing work?
Annual billing is ten times the monthly price, so you get two months free: $190, $490 and $1,490 a year for Starter, Growth and Scale. You pay once a year in advance. An annual plan can be refunded in full within 14 days of the first annual charge.
Can I get a refund?
Yes, within 14 days of your first payment on a paid plan, monthly or annual, in full. After that we do not refund partial months; when you cancel, the plan runs to the end of the paid period and then drops to Free. Email support from the account email to ask.
Who issues invoices and handles tax?
Dodo Payments is the merchant of record for ProductLense subscriptions. It sells to you, issues the invoice, collects and remits sales tax, VAT or GST where they apply, and handles payment methods. RedAnalytica, the operator of ProductLense, receives the payment from Dodo Payments.
Can I change plans later?
Yes, at any time from the account page. Upgrades take effect immediately with proration as Dodo Payments applies it; downgrades too. Your currency stays the one your subscription started in. Data above the new plan’s history window stays stored but is hidden until you upgrade again.
Does Ask send my data to an AI company?
No. Ask runs on our own servers. No outside AI model ever sees your data. It matches your question with a small open model, EmbeddingGemma 2, that runs beside the database, then answers from the same reports as your dashboard using tested sentences whose every number is checked before you see it.

Start on Free. Upgrade when revenue matters.

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