Account
Data retention
How long ProductLense keeps raw events, sessions, aggregates, first touch, identities and billing data, and how plan history windows differ from storage.
ProductLense keeps raw events for 90 days and the aggregates built from them for the life of the site. This page lists every kind of data, where it is stored and for how long.
Retention by data type
| Data | Kept |
|---|---|
| Raw events (pageviews, custom events, identify) | 90 days, then deleted automatically |
| Sessions | 90 days |
| Hourly and daily aggregates (counts by page, source, country, device and so on) | For the life of the site |
| Entry and exit pages, bounce rate, visit duration and new vs returning rollups | For the life of the site |
| AI crawler visits per day | For the life of the site (individual hits 90 days) |
| Search Console keywords | 16 months, the longest Google provides |
| First touch per visitor (channel, source, campaign, landing page) | For the life of the site, so later payments can be attributed |
| Identities (visitor id linked to your user id) | For the life of the site |
| Customers, subscriptions, payments and refunds | For the life of the site, including after the billing connection that brought them is deleted |
| Ad spend | Until you delete the row or the site |
| Ask questions and the specs they produce | 30 days |
| Backups | 30 days |
All of it is stored in Germany. See What ProductLense collects for the fields.
Storage is not the same as history
Your plan sets how far back you can look in the dashboard: 30 days on Free, 365 days on Starter, everything on Growth and Scale. It is a window, never a deletion: downgrading hides older dates, the data behind them stays stored, and upgrading shows them again with the same numbers. See Plans and limits.
What the 90-day limit affects
Reports built from raw events cover at most 90 days at a time:
- Goal conversions and funnels.
- The visitors list and visitor journeys.
- Live.
Traffic reports (overview, sources, pages, countries, devices) read the aggregates, so they cover any range your plan allows. Unique visitor counts in aggregates are approximate: about 0.8% for site totals and about 1.6% for pages and sources. How ProductLense counts explains the bound.